OOH Insider
Episode: The Future of Retail: Bridging the Gap Between Digital and Physical Shopping with Raghav Sharma, co-founder of Perfitly
Raghav Sharma, Co-Founder at Perfitly, and host of OOH Insider Tim Rowe discuss the future of retail, exploring creative ways to bridge digital and physical shopping experiences and Perfitly's position in the ever-evolving fashion space. Available on all major podcast hosting services.
Digital Commerce 360
Experts say Google's AI fitting tool presents a big opportunity for retailers
AI fitting room tools are ushering in major changes in online shopping. Google’s announcement surrounding the capabilities of the technology showcases the promising future virtual fitting rooms lend themselves to. Otero Menswear, in partnership with Perfitly, continues to be a perfect example of the success it holds.
NewsDirect
Perfitly Partners with TaylorMade-Japan to Enable True ‘Try Before You Buy’ in a Unique Solution
Perfitly announces its partnership with TaylorMade-Japan enabling customers to 'try before they buy' and mix & match garments from its latest collection enhancing the overall shopper experience. Creating outfits has never been more fun, interactive and faithfully representative of the in-store dressing room experience.
Glossy
Gymshark still has big plans for the US
Dave Sharma shares his thoughts on the activewear category.
Glossy
REI implements new inclusive sizing standards for its 1,300 brands
New business practice standards have been sweeping the apparel industry. In the last few years, a call for greater size inclusivity has been called for by shoppers and retailers are taking notice. Raghav Sharma shares the importance of implementing new business practices in tandem with data collection to harness the power of better understanding your consumer in a responsible fashion.
RetailToday
Virtual Fitting Rooms: Future of Sustainable User Experiences
AJ Jarzebiak, Perifly’s Head of Product Strategy and Business Development, is featured in Retail Today detailing the apparel industry’s shift towards a more digital landscape with online customer experiences at a focal point of this transformation. In a turbulent economy, brands/retailers are seeking ways to stay afloat and relevant in an ever-changing ecosystem. Virtual fitting rooms have paved the way for enriching experiences that enable shopper confidence, healthy conversion rates, and a reduction in returns.
MarketWatch
Amazon's TikTok-Style Feed a Smart Move but Poses Challenges, Say e-Commerce Experts
The ever-evolving shopping environment is now looking to up the ante to remain competitive by including social commerce experiences. Raghav Sharma, Co-Founder at Perfitly, shares his takes on the buzz and potential pitfalls surrounding social aspects of online shopping.
Perfitly Announces Collaboration for Revolutionary Virtual Fitting Room Tool Integration on Shoplazza Platform
Perfitly, a cutting-edge technology platform specializing in virtual fitting room solutions, announced its collaboration with Shoplazza, a top e-commerce platform renowned for its innovative online store hosting capabilities. This strategic partnership aims to introduce an unprecedented shopping experience for millions of online customers by seamlessly integrating Perfitly's SizeMatch state-of-the-art virtual fitting room tools into the Shoplazza platform.
By leveraging Perfitly's custom-built solution, this collaboration empowers Shoplazza apparel merchants to offer their shoppers an immersive and personalized experience eliminating guesswork and uncertainty - “What’s my size?”. The size recommendation tool enables users to find their best-fitting size before making a purchase in a fun and accurate way. With this joint effort, Perfitly and Shoplazza are at the forefront of shaping the future of online shopping, delivering innovation and convenience to customers worldwide.
Glossy
‘Lose money, keep the customer’: Brands are strategizing to lower the impact of holiday returns
The latest from Coresight Research sited that return rates post Black Friday 2022 have doubled compared to last year with the U.S. will likely hit $135 billion in returns between Black Friday and the end of January 2023. To curb the exorbitant expense of returns, many brand/retailers are revising return policies and looking to virtual fitting rooms like Perfitly to soften the blow.
Retail TouchPoints
Why Virtual Fitting Rooms are the Next Frontier of Customer Experience
Dave Sharma, CEO of Perfitly, provides his take on the increasingly significant role virtual fitting rooms have played in the digital transformation movement for retailers/brands and overall online customer experiences.
Retail Leader
How Virtual Try-on Tech Is Boosting E-commerce
An interview featuring Raghav Sharma, Co-Founder of Perfitly, on the growing use and increased adoption of AR/VR-AI virtual fitting room tools on e-commerce retail platforms.
TotalRetail
Why Building Unique Customer Experiences is the Silver Bullet for Online Shopping
Dave Sharma, CEO of Perfitly, pens a detailed piece on how emerging digital technologies coupled with innovative customer experiences are taking center stage in an ever-evolving e-commerce space.
MarketWatch
‘Earth is our only shareholder’: Patagonia’s billionaire family transfers retailer’s entire ownership to climate-change efforts
Raghav Sharma, Co-Founder of Perfitly, provides his take on Patagonia’s big announcement along with ways apparel companies can reduce their oversized carbon footprints.
TechNewsWorld
VR Platforms Deliver Metaverse-Style Experiences to Online Shopping
Raghav Sharma, Co-Founder at Perfitly, discusses how Perfitly's VR platform is altering the online shopping landscape through virtual try-on and visualization and how it translates into higher conversion, lower returns, greater shopper satisfaction, and brand loyalty.
Boardroom Media
New York’s 5 Top CTO’s in the Shopping Space
Kash Vyas, Perfitly’s CTO, makes Boardroom Media’s list of New York’s Top CTO’s in the Shopping Space.
Sourcing Journal
Virtual Fitting Room Tech CEO: ‘Don’t Pay Us’ If Returns Don’t Drop 33%
An interview with Dave Sharma, CEO of Perfitly, and Anna Carlotta-Theis, CEO of To Act Brand, detailing the projected success of the partnership and how applying Perfitly's guaranteed results has the ability to effectively reduce returns, increase conversions, impact sustainability and affect bottom line values.
Women’s Wear Daily
Perfitly Announces Partnership with To Act Brand
Perfitly partners with To Act Brand, a German/U.K. plus-size retailer for their Spring 2022 collection.
ITPro Today
Metaverse Enables Software Developers to Explore New Horizons
Kash Vyas, CTO at Perfitly, gives ITPro Today readers key points to consider when beginning development within the Metaverse; platform compatibility and ever-changing trends.
Business of Fashion
What Will It Take for Consumers to Embrace Virtual Fitting Rooms?
Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum — but many of the same old challenges remain.
Multichannel Merchant
National Study from Perfitly Reveals Consumers Eager for Online Fitting Room Solutions to Try Before They Buy, Reduce Hassle of Returns
Perfitly, a virtual reality/augmented reality (VR/AR) and AI-powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers, today announced the results from its 2021 Virtual Shopping Habits Report.
Modaes.es
Will it suit me? Artificial intelligence and 'machine learning' to overcome the last barrier of online fashion
The explosion of ecommerce with Covid-19 has given a new life to size recommendation technology companies.
PI Apparel
“With Perfitly, Sustainability and Profitability are not trade-offs, but move in tandem”
Raghav Sharma talks at the PI Apparel Sustainability symposium
Retail Touchpoints
Online Menswear Retailer Reduces Returns to 3% with Virtual Fit Technology
Otero Menswear, an online-only retailer specializing in shirts for men of modest height (no taller than 5’ 10”), has brought its return rates down to 3%
Retail Tech Innovation Hub
Otero Menswear relaunches website with Perfitly virtual fitting tech
Perfitly, a VR/AR and AI powered virtual fitting room solution for online retailers, has partnered with Otero Menswear, a brand catering to men with heights between 5’4” – 5’10”.
Glossy
Virtual fitting and size-inclusive brands are a perfect match
Otero Menswear, a brand focusing on men under 5’10”, relaunched its online store to make virtual fitting the centerpiece of the entire site.
Luxury Daily
Why virtual fitting rooms are a sustainable tool to boost sales
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
Business Wire
Perfitly Announces the Close of a $725K Round of Equity Crowdfunding Through SeedInvest
NEW YORK--(BUSINESS WIRE)--Perfitly, a virtual reality/augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers, announced the close of a $725K equity round through SeedInvest, a leading crowdfunding platform.
Modern Retail
Snapchat is doubling down on commerce features
At its Partner Summit on Thursday, Snapchat announced that its in-app stores, which have only been available to a limited pool of brands since last year, are now open to any company.
Retail Innovation Hub
Startup interview: Dave Sharma, CEO and Co-Founder, Perfitly
Retail Innovation Hub interviews Perfitly Co-Founder and CEO Dave Sharma.
GLOSSY
Virtual try-on is the antidote to the pandemic-fueled rise in returns
In the past 10 years, AR solutions have radically jumped forward, in terms of their sophistication, becoming both more affordable and more scalable for brands interested in virtual try-on.
Footwear News
Are Investments in Tricked-Out Virtual Experiences Actually Worth It for Shoe Brands in a Post-Pandemic Era?
In recent years, a new online retail experience has been taking hold: virtual-reality shops — where consumers can view digital models of stores, complete with aisles, shelves and, in some cases, salespeople.
GLOSSY
Ba&sh turns to sneakers and Snapchat in bid for Gen-Z
French luxury brand Ba&sh is known for its chic Parisian style. The brand added a new category to its product mix: sneakers.
The Wall Street Journel
Stores Have a Mission: Getting You to Keep That Thing You Bought Online
With more shopping moving online for good, retailers introduce new tools to rein in costly returns
Total Retail
Retailers Must Innovate to Thrive in the New Normal
COVID-19 accelerated the need for retailers to provide a more personalized digital shopping experience. Dave Sharma gives insight on how retailers can embrace personalization solutions and adapt to new challenges to drive sales.
Glossy
Verishop’s new social commerce feature seeks to recreate IRL shopping with friends
“Until recently, online clothing shopping was a solitary activity,” said Dave Sharma, co-founder and CEO of Perfitly, an AR-powered virtual fitting room company. “But with the shift of so much of our social lives moving online, there’s no reason group online shopping can’t catch on and recreate some of those in-person experiences — especially as virtual try-on and garment visualization technologies roll out. But the big question is: Have retailers waited too long to debut these experiences, and will ‘zoom fatigue’ dampen shoppers’ enthusiasm?”
Sourcing Journal
Can Apparel Get Out in Front of a Growing Returns Problem?
“It’s been a great jumpstart. One of the things that’s come out of the pandemic is that consumers are looking for more engagement out of their e-commerce channels, and if you can make things fun, if you can make it easy and still meet business goals, it’s a win-win,” Perfitly’s Sharma said. “And that’s where I think AR solutions help, because for the shopper, it’s something new. It builds confidence in the purchase and for the brands it reduces returns and boost conversion.”
Business insider
Retailers Struggle to Attract Seasonal Holiday Workers During COVID
Our co-founder Raghav Sharma is quoted in this article detailing online retail and brick-and-mortar during holiday seasons.
glossy
The second Covid-19 spike is forcing retailers like Foot Locker to refocus on e-commerce
“Looking at all the trends and indicators, we expect that Covid-19 will make this a tough holiday season for retailers’ brick-and-mortar channels, even for those who have seen stronger than expected performance,” said Raghav Sharma
Glossy
What the future holds for LVMH’s 24S
“Historically, luxury companies like LVMH have shied away from e-commerce and only recently, seemingly grudgingly, started to list product details online, followed by finally enabling commerce,” said Raghav Sharma
IHEART RADIO
Passage to Profit (min 29-37)
Listen to co-founder Raghav Sharma detail Perfitly’s growth over the past two year and everything in store for the near future as Perfitly grows.
Pepperdine graziadio business school
Perfitly Named In “2020 Most Fundable Companies”
“Congratulations to the 2020 Pepperdine Most Fundable Companies. In our third year, more than 4,500 early-stage US startups from across all 50 states vied for a space on the list …”
The Wall Street Journal
The Covid 15: Lockdowns Are Lifting, and Our Clothes Don’t Fit
By Suzanne Kapner
"Body-measuring app Perfitly LLC noticed a 20% increase in users redoing their profiles in April and May compared with a year ago, said CEO Dave Sharma. It normally sees that kind of a jump in January after holiday weight gains. While Perfitly doesn’t track whether profiles are getting larger or smaller, Mr. Sharma suspects people are sizing up."
CBS News
Packing On The Pandemic Pounds? You’re Not Alone As COVID Clothing Sizes Fluctuate
"Raghav Sharma is with Perfitly, a company that lets consumers create avatars for online shopping. Starting in April, the company saw a 20% spike in people changing their online measurements."
Goldman Sachs
Body Measurement Technology
Goldman Sachs comments on how online shopping will be done in the future using photo apps. Envisions a Perfitly-like solution.
CGTN
How to deal with post-lockdown weight gain
Amid all the talk of COVID-19 comes a new symptom of the virus known as “Covid-15.” Raghav Sharma shares changes found in Perfitly consumer body data.
AP News
Pandemic throws lives - and waistlines - into flux
By ANNE D'INNOCENZIO
"Size fluctuations are bearing out in data from body measuring app Perfitly LLC. It cites a 20% increase in users redoing their avatars in April and May, compared with the same period a year ago, according to the company’s co-founder and CEO Dave Sharma. That spike is similar to what it sees in January after the winter holidays, he says."
RSR Research
Best in show - Perfitly
Join the analysts from RSR as they walk through the highlights of the 2019 NRF Big Show in New York. Three days of expo hall and tech demos packed into a 1 hour presentation, this is a great resource for people who didn't attend - and for those who did and couldn't see it all.
Noah Gellman lauds Perfitly accomplishments
Noah Gellman, Founder & CEO of The Lead, opens his keynote address in NYC at the Lead Innovation Summit, praising Perfitly accomplishments and contribution to the apparel e-commerce industry.
ClickZ- Marketing Technology Transformation
5 retail technology highlights from NRF 2019: Retail's Big Show
According to 3D modeling company Body Labs, poor fit is the catalyst for 77% of online returns. Perfitly tackles that problem with scan-based avatars and 3D clothing replicas. The company’s technology combines those, enabling shoppers to see how the items look on their bodies, rather than those of the models on the website, people whose job it is to look great in clothes. Retailers like Descendant of Thieves, Otero Menswear and Masterclass Apparel already use Perfitly on their websites.
Apparel Magazine
Descendant of Thieves: Masters of Fit
“Perfitly is fantastic in the way it works with us on user experience and a data return feedback loop to make its product smarter.. return rate has dropped from 28 percent to 10 percent..”
Sourcing Journal
How This E-Comm Fashion Startup Uses Perfitly to Reverse the Returns Curse
By Jessica Binns
It’s hard to find great-fitting clothes when you’re an American man shorter than the 5’9” average. Peter Manning NYC is one of the leaders trying to change this problem in men’s wear and, another, Ash & Eerie, garnered national attention following a successful turn on “Shark Tank” that yielded a $150,000 windfall to develop its business for shorter-than-average men.
DIGITIMES
The Digital Twin application concept for the apparel industry? The virtual fitting room market will reach 7.6 billion US dollars in 2024
"App and software shoppers use the virtual fitting room to understand the effects of clothing and accessories without having to actually wear them. Retailers can make promotions directly to consumers and interact with them using virtual fitting room solutions. So many startups are developing virtual fitting rooms.
Women's Wear Daily
How Perfitly Is Re-creating the Physical Fitting Room
With 97 percent accuracy in Perfitly avatars, actual garment details (including fabric drape, texture and size) are e-manufactured.
National Retail Federation
2019 NRF Big Show Tip of the Spear: Perfitly
Watch our Co-Founder Raghav Sharma explaining our technology to the media at NRF.
National Retail Federation
Meet the tech startups driving retail innovation in 2019
Perfitly is an AR/VR platform that lets shoppers see themselves in specific garments and find the right look and fit for them, helping retailers reduce the huge cost and waste that comes with return shipping.
RIS News
Best of NRF 2019: Top 10 Takeaways
Perfitly is recreating the in-store fitting room experience online. Shoppers simply upload a few photos of themselves from various angles to generate a 3D avatar. The avatar is then able to “try on” clothing, allowing the shopper to see exactly how different sizes and cuts will look on their unique frame.
iHeart Radio
Passage to Profit (min 23-32)
Listen to our Co-founder Raghav Sharma telling the Perfitly story to Inc Magazine Editor, while describing the benefits and amazing results from our partnerships.
California Apparel News
The NRF’s 2019 Big Show Features Innovative Solutions – and Robot Attendees
Perfitly is an AR/VR (augmented reality/virtual reality) platform for apparel e-commerce that creates a 3-D body image using a mobile app. Consumers can easily enter their measurements in the app and create their own personalized avatars when online shopping. Soon to be released, consumers will have the abilitiy to scan their own bodies using their mobile devices for a virtual fitting-room experience during their online shopping journey.
InformationWeek.com
How Retail is Advancing AI, IoT
“Perfitly creates virtual avatars of customers based on their measurements so that these customers can virtually try on different sizes of clothes from online retailers..”
Retail Info Systems News
Best of NRF 2019: Top 10 Takeaways
“Perfitly is recreating the in-store fitting room experience online. Shoppers simply upload a few photos of themselves from various angles to generate a 3D avatar. The avatar is then able to “try on” clothing, allowing the shopper to see exactly how different sizes and cuts will look on their unique frame.”
CGTN America
Retailers fight back in the era of online shopping
“Technology like this can be another blow to traditional brick and mortar retailers..”
Innovadores by Inndux
These are the Most Innovative Retail Startups in 2019
“The platform of augmented reality and virtual reality of Perfitly allows online shoppers to see themselves with certain clothes that do not know if they fit or not. The objective is to reduce the cost of returning these products today.”
Market Scale
7 COMPANIES BRINGING INNOVATION TO NRF 2019
"Users create a digital avatar based on two simple photos of themselves. The avatar can be used on any clothing brand’s site that teams with this startup. The technology uses 240,000 data points to make the avatar and clothing sizes as accurate as possible."
FrenchWeb.fr
NRF 2019- The Tech Startups That Will Innovate This Year In Retail
"Perfitly, an AR/VR platform based in NY, allows users to see themselves dressed in specific garments to decide on their purchases. The solution aims to reduce the costs and waste associated with the returns."
We are proud to announce that we’ll be exhibiting at the Startup Street at ShopTalk in Vegas in March! Come visit us and try our virtual fitting room! Booth SS34.
Otero Menswear
Meet Kash: CTO of Perfitly
Since Otero Menswear and Perfitly have pioneered a new frontier in fashion technology and superior fit, we’d like to introduce you to one of the minds behind the Virtual Fitting Room technology: Meet Kash Vyas, the CTO of Perfitly.
Another great article on our exciting collaboration with Otero Menswear p. 56
The Lead | Summit 2018
It was a pleasure to partner with #TheLeadSummit and be a part of the Problem Talk, speaking about our solution to some of the industry’s main challenges and leading a roundtable discussion.
Innovation Lab
We’re excited to announce that we were chosen to be a part of the #NRF #InnovationLab in NYC in January! Come see for yourself how we’re going to revolutionize the apparel retail industry and experience our virtual fitting room!
Otero: Who’s Your Avatar
A new partnership between cutting-edge designer Otero Menswear and a new fashion technology startup Perfitly. Otero has always been committed to rethinking fit.. Perfitly is the new gold standard in digital shipping as their virtual dressing room takes the guess work out of online shopping
Customization, Marketplace Solutions and 3D Fit Technology Standout Theme
Perfitly stood out from the crowd of presenters at FashInvest with its 3D fit and visualization solution.
Five tech Companies Set to Change the Fashion Industry
If you’ve ever wanted to try on clothes from the comfort of your living room while shopping online…
These 15 Companies Are Bringing Tech to Fashion
Online shopping can be a gamble - because you never get to try a product on you…